For our second interview, we were fortunate enough to sit down with Jonathan Rosenberg, a prolific entrepreneur, restaurateur, and creative mind.
Born in Cape Town, South Africa, Jonathan has spent much of his life moving from place-to-place. For the past few years, though, he's found himself rooted in Dallas.
And we're reaping the rewards.
From his beautiful bars and restaurants to his newly-founded creative agency, Jonathan is one of the most active entrepreneurial minds in Dallas.
So, naturally, we wanted to share his story.
Matt Alexander: Your background in the business world is fairly diverse. How do you self-identify? A broad entrepreneur? A restauranteur?
Jonathan Rosenberg: Most likely a broad entrepreneur, as you say.
I get bored fairly easily and love working on a variety of things. I also don’t mind not being an expert in an industry.
It excites me to look at something new with a fresh perspective based on my experiences.
Matt Alexander: At White Unicorn, you’re building a full-service creative agency. Is this a way for your to scratch a few more entrepreneurial itches?
Jonathan Rosenberg: For sure. It really is a perfect fit for me. I love the revolving door of new companies and their respective challenges.
It might sound cheesy, but knowing we can really help is a good feeling.
Matt Alexander: You’re clearly a man who enjoys building businesses. Have you got any more in the pipeline at this stage? Or do you try to have a certain amount of time between ventures?
Jonathan Rosenberg: I might...!
I don’t necessarily have a certain time frame. If I am working on something, though, I do make sure it gets my full attention and focus.
Five years ago, when I started Koa, I committed to that philosophy. Lack of focus was holding me back.
Today, I'm focused on interesting work and growth potential.
Matt Alexander: Most of your businesses — whether physical or otherwise — are based in Dallas, Texas. Do you envision yourself moving beyond the city? (Maybe even in your home country of South Africa?)
Jonathan Rosenberg: Yes.
With White Unicorn, I truly believe we have no ceiling to where we might be doing work one day. We already do a few things outside of Dallas.
I am sure, by the end of the 2017, we will be working with clients all over the world.
Matt Alexander: Is there an industry you’d like to get involved in that you haven’t touched yet?
Jonathan Rosenberg: I would love to get into the music industry.
Matt Alexander: You’ve talked about the importance of focus. If you were giving a piece of advice to an aspiring entrepreneur, what would it be?
Jonathan Rosenberg: It will be harder than you think but worth it in the end.